Learn digital marketing in Lamka

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Digital Marketing in Lamka

Ad Campaign Academy

Portfolio of digital marketing projects

George simte
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🎯 1. Choose the Portfolio Format

  • Website Portfolio (recommended): Use WordPress, Webflow, Wix, or GitHub Pages.
  • PDF/Slide Deck: For interviews or email sharing.
  • LinkedIn or Behance: Showcase projects with visuals.

📁 2. Core Sections of a Digital Marketing Portfolio

Each project you include should highlight:

  1. Project Title & Client/Brand Name
  2. Objective
  3. Strategy & Tools Used
  4. Execution
  5. Results (with metrics)
  6. Visuals/Screenshots
  7. Link to live campaigns (if available)

📌 3. Types of Projects to Include – Job in marketing

✅ 1. SEO Optimization Project

Project: Local SEO for a Dental Clinic
Tools: Google Search Console, Ahrefs, Yoast SEO
Strategy: On-page optimization, local citations, GMB optimization
Results:

  • 200% increase in organic traffic in 3 months
  • Ranked in top 3 for “Dentist in Lamka”

✅ 2. Google Ads Campaign

Project: Lead Generation for Online Course
Tools: Google Ads, Google Analytics, GTM
Strategy: Search + Display ads targeting keywords like “Digital Marketing Course in Manipur”
Results: digital marketing portfolio

  • ₹10,000 ad spend → 320 leads
  • Cost per lead: ₹31

✅ 3. Meta (Facebook/Instagram) Ad Campaign

Project: E-commerce Store Sales Boost
Strategy: Carousel ads with retargeting
Tools: Facebook Business Manager, Canva
Results:

  • ROAS: 5.2
  • 400+ purchases in 1 month

✅ 4. Content Marketing

Project: Blogging for EdTech Startup
Tools: WordPress, SEMrush, Grammarly
Strategy: Weekly SEO blogs on digital skills
Results:

  • 30K monthly organic visits in 6 months
  • 150+ backlinks

✅ 5. Email Marketing Campaign

Project: Email Sequence for Product Launch
Tools: Mailchimp, Canva, Google Sheets
Results:

  • 25% open rate, 9% CTR
  • 180 sales generated through email funnel

✅ 6. Social Media Strategy

Project: Instagram Growth for Travel Blogger
Tools: Meta Insights, Canva, Hashtag Research Tools
Strategy: Daily reels, stories, influencer collaboration
Results:

  • Growth from 1K to 15K followers in 3 months
  • 12% engagement rate

✅ 7. Landing Page Design

Project: Landing Page for Webinar Signup
Tools: Unbounce, Elementor, Google Optimize
Results:

  • Conversion Rate: 23%
  • A/B testing improved CTR by 40%

🔧 4. Tools to Highlight

Mention your proficiency in:

  • SEO: Ahrefs, SEMrush, Screaming Frog
  • PPC: Google Ads, Meta Ads, Bing Ads
  • Email: Mailchimp, ConvertKit
  • Analytics: Google Analytics, Tag Manager
  • Design: Canva, Figma
  • Automation: Zapier, HubSpot

🧠 5. Optional Additions

  • Case studies (detailed write-ups in blog format)
  • Client testimonials (video or quote format)
  • Certifications (Google, HubSpot, Meta, etc.)
  • Freelance gigs or internships
  • Analytics dashboards/screenshots

🌐 6. Hosting Your Portfolio

  • Personal Website: [yourname].com or [brandname].in
  • Behance: Great for visual presentations
  • LinkedIn Posts/Featured Section: Publish and pin top projects, digital marketing portfolio

📦 BONUS: Free Project Ideas for Practice (if you lack real clients)

  1. Run a mock campaign for a local business.
  2. Create a blog and optimize it for SEO.
  3. Set up a dropshipping site and run ads.
  4. Build social media content calendar for a fictional brand.
  5. Analyze a competitor’s digital marketing funnel and present insights.

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