Master SEO, Google Ads, Meta Ads, WordPress, E-commerce, AI Marketing & Freelancing through live projects, classroom mentorship and real client campaigns.
Enroll on WhatsApp Download CurriculumLearn from practitioners actively managing advertising campaigns across industries.
Gain insights from real business case studies and campaign strategies.
Years of practical experience in SEO, paid advertising and web development.
Every module includes practical implementation, assignments and portfolio-building activities.
| Module | Learning Outcome | Practical Assignment |
|---|---|---|
| 1. Digital Marketing Overview | Understand ecosystem | Create channel map |
| 2. Customer Journey | Build funnel strategy | Create funnel |
| 3. Marketing Psychology | Consumer behavior | Buyer persona |
| 4. Content Marketing | Content planning | Content calendar |
| 5. Email Marketing | Lead nurturing | Email campaign |
| 6. Marketing Metrics | KPIs & reporting | Dashboard setup |
| 7. Conversion Funnels | Lead generation | Landing funnel |
| 8. Digital Strategy | Campaign planning | Marketing plan |
| Module | Learning Outcome | Practical Assignment |
|---|---|---|
| 9. SEO Foundations | Ranking factors | SEO audit |
| 10. Keyword Research | Intent analysis | Keyword map |
| 11. On-Page SEO | Optimization | Optimize page |
| 12. Technical SEO | Site health | Technical audit |
| 13. Local SEO | Google Business | GBP setup |
| 14. Link Building | Authority growth | Backlink outreach |
| 15. E-commerce SEO | Product SEO | Category optimization |
| 16. Schema Markup | Rich snippets | Add schema |
| 17. SEO Reporting | Performance analysis | Create report |
| 18. SEO Automation | Efficiency systems | SEO workflow |
| Module | Learning Outcome | Practical Assignment |
|---|---|---|
| 19. Google Ads Setup | Campaign creation | Create account |
| 20. Search Ads | Lead generation | Launch search ads |
| 21. Display Ads | Brand awareness | Create banners |
| 22. Video Ads | YouTube marketing | Video campaign |
| 23. Shopping Ads | E-commerce sales | Merchant Center |
| 24. Remarketing | Audience recovery | Retargeting setup |
| 25. Conversion Tracking | Measure ROI | Tag setup |
| 26. Performance Max | Automation | PMax campaign |
| 27. Bid Strategies | Optimization | Test bidding |
| 28. Reporting | Campaign analysis | Monthly report |
| Module | Learning Outcome | Practical Assignment |
|---|---|---|
| 29-38 | Meta Business Suite, Pixel, Lead Ads, Conversion Ads, Remarketing, Lookalike Audiences, Creative Testing, Reels Ads, WhatsApp Ads, Reporting | Create complete Meta campaign |
| Module | Learning Outcome | Practical Assignment |
|---|---|---|
| 39-46 | WordPress Setup, Elementor, Landing Pages, UI/UX, Hosting, Security, Speed Optimization, Forms | Build complete business website |
| Module | Learning Outcome | Practical Assignment |
|---|---|---|
| 47-54 | WooCommerce, Product SEO, Shopping Ads, CRO, Cart Recovery, Email Automation, Analytics, Sales Funnels | Launch online store |
| Module | Learning Outcome | Practical Assignment |
|---|---|---|
| 55-60 | Channel Setup, Video SEO, Thumbnails, Shorts Strategy, Monetization, Analytics | Optimize YouTube channel |
| Module | Learning Outcome | Practical Assignment |
|---|---|---|
| 61-65 | ChatGPT, AI Content, Prompt Engineering, AI Design, Workflow Automation | Build AI marketing workflow |
| Module | Learning Outcome | Practical Assignment |
|---|---|---|
| 66-70 | Freelancing Platforms, Client Acquisition, Proposal Writing, Pricing Models, Agency Systems | Create service portfolio |
Resume building, interview preparation and placement support.
Hands-on experience through practical implementation.
Learn how to acquire local and international clients.
Create real projects to showcase your expertise.
"The practical projects helped me gain confidence and industry skills."
- Student"I learned Google Ads and SEO from scratch and built my portfolio."
- Student"The mentorship and assignments made learning structured and practical."
- StudentNo. The course starts from fundamentals and progresses to advanced topics.
Yes. Practical assignments and project-based learning are included.
Yes. Students receive guidance and support for practical exposure.
Students can prepare for industry-recognized certification exams.
Seats are limited. Join Ad Campaign Academy Lamka and build future-ready skills.
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