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Digital Marketing Course in Lamka, Manipur is designed to equip students, entrepreneurs, and professionals with the skills required to succeed in today’s online business world. The course covers essential modules such as Search Engine Optimization (SEO), Google Ads, Social Media Marketing, Content Marketing, Email Marketing, Website Design, and Analytics. Participants will learn practical strategies to build an online presence, generate leads, and grow businesses effectively.
With increasing digital adoption in Manipur, Lamka is emerging as a hub for startups and small businesses. This course provides hands-on training with live projects, case studies, and real-world tools, ensuring learners gain industry-ready expertise. Whether you are a student seeking career opportunities, a business owner wanting to expand online, or a professional aiming to upgrade your skills, this program is tailored to your needs. Join us and become a certified digital marketing expert in Lamka. 🚀
Multiple Choice Questions (MCQs) with answers to help you practice
✅ SEO MCQs
1. Which of the following is NOT a search engine?
a) Google
b) Bing
c) Facebook
d) Yahoo
Answer: c) Facebook
2. What does SEO stand for?
a) Search Engine Optimization
b) Social Engine Optimization
c) Search Email Operation
d) Social Engagement Optimization
Answer: a) Search Engine Optimization
3. Which tag is most important for SEO?
a) <title>
b) <h3>
c) <b>
d) <br>
Answer: a) <title>
4. What is keyword stuffing?
a) Using keywords naturally
b) Overusing keywords to manipulate ranking
c) Hiding keywords in code
d) Writing keywords in meta description
Answer: b) Overusing keywords to manipulate ranking
5. What is the ideal length of a meta description?
a) 50–100 characters
b) 100–160 characters
c) 160–300 characters
d) Unlimited
Answer: b) 100–160 characters
6. Which of the following is a ranking factor?
a) Page speed
b) Mobile-friendliness
c) Backlinks
d) All of the above
Answer: d) All of the above
7. Which Google update targeted low-quality content?
a) Panda
b) Penguin
c) Hummingbird
d) RankBrain
Answer: a) Panda
8. What does “bounce rate” mean?
a) % of visitors leaving after one page
b) % of visitors buying a product
c) % of visitors clicking ads
d) % of visitors filling forms
Answer: a) % of visitors leaving after one page
9. What does CTR stand for?
a) Click Through Rate
b) Conversion Tracking Ratio
c) Customer Traffic Ranking
d) Content Tracking Rate
Answer: a) Click Through Rate
10. Which is an example of a long-tail keyword?
a) Shoes
b) Buy running shoes online in India
c) Sports
d) Nike
Answer: b) Buy running shoes online in India
11. What is the purpose of robots.txt?
a) To block spam
b) To guide search engines on what to crawl
c) To increase backlinks
d) To create sitemaps
Answer: b) To guide search engines on what to crawl
12. What is “Black Hat SEO”?
a) Ethical SEO practices
b) Paid ads
c) Unethical practices to manipulate rankings
d) Social media SEO
Answer: c) Unethical practices to manipulate rankings
13. Which one is a do-follow link attribute?
a) rel="nofollow"
b) rel="dofollow"
c) No attribute needed
d) rel="sponsored"
Answer: c) No attribute needed
14. What is Domain Authority (DA)?
a) A Google ranking factor
b) A Moz metric predicting website ranking strength
c) A keyword research tool
d) A paid search metric
Answer: b) A Moz metric predicting website ranking strength
15. What does AMP stand for?
a) Accelerated Mobile Pages
b) Advanced Meta Protocol
c) Automatic Mobile Processing
d) Application Meta Page
Answer: a) Accelerated Mobile Pages
16. Which is a white-hat SEO practice?
a) Cloaking
b) Buying backlinks
c) Quality content creation
d) Keyword stuffing
Answer: c) Quality content creation
17. Which of these is a Google ranking algorithm based on AI?
a) Panda
b) Penguin
c) RankBrain
d) Hummingbird
Answer: c) RankBrain
18. What is the purpose of a sitemap?
a) To increase backlinks
b) To list all important pages for search engines
c) To track visitors
d) To prevent duplicate content
Answer: b) To list all important pages for search engines
19. Which metric measures the percentage of people who complete a desired action?
a) CTR
b) Conversion Rate
c) Bounce Rate
d) PageRank
Answer: b) Conversion Rate
20. Which file extension is common for an XML sitemap?
a) .html
b) .xml
c) .txt
d) .php
Answer: b) .xml
21. What is canonical URL used for?
a) To block indexing
b) To avoid duplicate content issues
c) To increase backlinks
d) To improve site speed
Answer: b) To avoid duplicate content issues
22. Which is an example of off-page SEO?
a) Writing meta descriptions
b) Creating backlinks
c) Improving site speed
d) Optimizing images
Answer: b) Creating backlinks
23. What is the maximum recommended length of a title tag?
a) 30–40 characters
b) 50–60 characters
c) 80–100 characters
d) Unlimited
Answer: b) 50–60 characters
24. What does LSI stand for in SEO?
a) Latent Semantic Indexing
b) Local Search Index
c) Link Search Integration
d) Landing Site Indicator
Answer: a) Latent Semantic Indexing
25. Which tool is used for keyword research?
a) Canva
b) Google Keyword Planner
c) Photoshop
d) Trello
Answer: b) Google Keyword Planner
26. What does “organic traffic” mean?
a) Traffic from paid ads
b) Traffic from social media
c) Traffic from search engines (unpaid)
d) Referral traffic
Answer: c) Traffic from search engines (unpaid)
27. What is the main purpose of internal linking?
a) To get backlinks
b) To guide users & distribute link equity
c) To hide keywords
d) To improve site speed
Answer: b) To guide users & distribute link equity
28. Which Google update penalized websites with bad backlinks?
a) Panda
b) Penguin
c) Hummingbird
d) RankBrain
Answer: b) Penguin
29. Which is an example of technical SEO?
a) Writing blogs
b) Fixing broken links
c) Running paid ads
d) Posting on social media
Answer: b) Fixing broken links
30. What is “CTR manipulation” in SEO?
a) Improving click-through rate ethically
b) Buying fake clicks to boost rankings
c) Writing long blog posts
d) Using meta robots
Answer: b) Buying fake clicks to boost rankings
MCQs on Backlinks, Link Building, and Keyword Research with correct answers:
🔗 Backlinks, Link Building & Keyword Research – MCQs
1. What is a backlink?
a) A link from your website to another site
b) A link from another website to your site
c) An internal link within your site
d) A broken link
Answer: b) A link from another website to your site
2. Which type of backlink is most valuable for SEO?
a) No-follow backlinks
b) Do-follow backlinks
c) Sponsored backlinks
d) Broken backlinks
Answer: b) Do-follow backlinks
3. Which of these is an off-page SEO technique?
a) Meta descriptions
b) Backlink building
c) Page speed optimization
d) Internal linking
Answer: b) Backlink building
4. Which Google update targeted spammy backlinks?
a) Panda
b) Penguin
c) Hummingbird
d) RankBrain
Answer: b) Penguin
5. Guest posting is an example of:
a) Black-hat SEO
b) Link building strategy
c) Technical SEO
d) On-page SEO
Answer: b) Link building strategy
6. Which of these tools is commonly used for backlink analysis?
a) Canva
b) SEMrush
c) Photoshop
d) WordPress
Answer: b) SEMrush
7. Broken link building involves:
a) Finding and fixing broken links on your site
b) Creating fake links
c) Replacing broken links on other websites with your own relevant content
d) Deleting spammy backlinks
Answer: c) Replacing broken links on other websites with your own relevant content
8. What is an anchor text?
a) The visible, clickable text of a hyperlink
b) The URL of the backlink
c) The meta description of a page
d) The image alt text
Answer: a) The visible, clickable text of a hyperlink
9. Which of the following is a black-hat link-building practice?
a) Earning links from quality blogs
b) Buying backlinks in bulk
c) Creating shareable content
d) Digital PR outreach
Answer: b) Buying backlinks in bulk
10. Keyword research primarily helps in:
a) Writing meta descriptions
b) Identifying what users are searching for
c) Improving site speed
d) Designing the website
Answer: b) Identifying what users are searching for
11. Which tool is NOT used for keyword research?
a) Google Keyword Planner
b) Ahrefs
c) Moz
d) Canva
Answer: d) Canva
12. What is keyword difficulty (KD)?
a) Number of searches a keyword gets
b) Competition level to rank for a keyword
c) Cost per click of a keyword
d) Number of backlinks needed
Answer: b) Competition level to rank for a keyword
13. Which type of keywords are more specific and less competitive?
a) Short-tail keywords
b) Long-tail keywords
c) Broad keywords
d) Exact match keywords
Answer: b) Long-tail keywords
14. LSI keywords are:
a) Keywords with the highest search volume
b) Synonyms and related terms used for context
c) Paid keywords in Google Ads
d) Keywords in title tags
Answer: b) Synonyms and related terms used for context
15. What is the ideal keyword density recommended in SEO?
a) 1–2%
b) 5–10%
c) 15–20%
d) 20–30%
Answer: a) 1–2%
16. Which metric shows how many times a keyword is searched in a month?
a) CPC
b) Search Volume
c) Bounce Rate
d) CTR
Answer: b) Search Volume
17. Which link passes SEO authority?
a) No-follow link
b) Sponsored link
c) Do-follow link
d) Broken link
Answer: c) Do-follow link
18. What is a “toxic backlink”?
a) A link from a government (.gov) website
b) A low-quality or spammy backlink that can harm SEO
c) A link from social media
d) An internal link that is broken
Answer: b) A low-quality or spammy backlink that can harm SEO
19. Keyword cannibalization happens when:
a) You use the same keyword across multiple pages
b) You use too many backlinks
c) You optimize only one page per keyword
d) You use black-hat SEO
Answer: a) You use the same keyword across multiple pages
20. Which strategy helps in earning natural backlinks?
a) Publishing high-quality, shareable content
b) Buying backlinks
c) Spinning duplicate articles
d) Hiding keywords in content
Answer: a) Publishing high-quality, shareable content
