Examples of Google & Meta Ads for Beginners

📢 Types of Google Ads & Meta Ads Explained

Digital advertising is a powerful way for businesses and creators to reach their target audience. Two of the most dominant platforms—Google Ads and Meta Ads (Facebook & Instagram)—offer a variety of ad formats to suit different goals. Let’s explore their types and best uses. Examples of Google & Meta Ads

---

🔴 Types of Google Ads

Google Ads operate mainly through the Google Ads platform and appear across Google Search, YouTube, Gmail, and millions of websites via the Display Network. Certification course

1. Search Ads

• Text-based ads that appear on Google search results pages.
• Best for: High-intent leads searching for specific products or services.
• Example: “Buy organic skincare products” → shows ad link to a store.

2. Display Ads

• Visual banner ads shown across Google’s Display Network.
• Best for: Brand awareness and remarketing.
• Example: A hotel ad appears while browsing a travel blog.

3. Video Ads (YouTube)

• Skippable or non-skippable ads shown before, during, or after YouTube videos.
• Best for: Brand storytelling, product demos, and reach.

4. Shopping Ads

• Product-based ads with images and prices, shown on Google Shopping and Search.
• Best for: E-commerce and online retailers.

5. App Promotion Ads

• Promote mobile apps across Search, Display, YouTube, and Play Store.
• Best for: Boosting app installs and engagement.

6. Performance Max

• A goal-based campaign that uses all of Google’s channels (Search, Display, YouTube, Discover, Gmail, and Maps) with AI optimization.
• Best for: Maximizing conversions across all Google platforms.

Check out below

---

🔵 Types of Meta Ads (Facebook & Instagram)

Meta Ads run via Meta Ads Manager, reaching audiences across Facebook, Instagram, Messenger, and Audience Network.

1. Image Ads

• Single static image with text and a CTA.
• Best for: Simple, clear offers or awareness campaigns.

2. Video Ads

• Short-form or long-form videos in feeds or Stories.
• Best for: Engagement and storytelling.

3. Carousel Ads

• Multiple images or videos in a single ad, swipeable by users.
• Best for: Product showcases or step-by-step tutorials.

4. Collection Ads

• Showcases a cover image/video and multiple products below it.
• Best for: E-commerce catalogs with instant shopping experience.

5. Slideshow Ads

• Lightweight video ads created from images and text.
• Best for: Slower internet regions and mobile-first audiences.

6. Stories Ads

• Full-screen vertical ads in Instagram or Facebook Stories.
• Best for: Quick offers, flash sales, and mobile-focused campaigns.

7. Reels Ads

• Ads placed within Instagram Reels.
• Best for: Reaching Gen Z and millennial audiences.

8. Lead Generation Ads

• Ads with built-in forms to capture leads without leaving the platform.
• Best for: Service-based businesses and list-building.
• Examples of Google & Meta Ads

---

Meta Ads samples below